Disney to Open New Imagination Park in Atlanta this Week!

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The Disney Store will celebrate the opening of its newly designed store at Perimeter Mall in Atlanta, Georgia, this  Wednesday--March 30, 2011.  This will be the first of many newly designed Disney stores to open in 2011.  The new Disney Store offers a one-of-a-kind, interactive, and magical experience for Disney fans of all ages.

Disney Store’s new design concept aims to deliver “the best 30 minutes of a child’s day” through immersive experiences, including a Disney Princess with Magic Mirror, Translucent Trees, Disney●Pixar CARS-branded Ridemakerz experience, and the Disney Store Theatre featuring the latest Disney entertainment.

The first 250 guests who attend the public celebration will receive **FREE** Mickey Mouse ears!!!

With each new store opening in 2011, Disney Store will donate 10 percent of the first day’s sales to the Make-A-Wish Foundation in the United States.

Here are some more details if you would like to plan on coming (the event is open to the public)!

WHEN

Wednesday, March 30, 2011

Private tour of new Disney Store - 9AM

Interview opportunities with Disney Store Executives - 9:30AM

Disney Store Opening Ceremony and Child "Unlocks Magic" - 10AM

WHERE

Perimeter Mall

4400 Ashford Dunwood Road NE

Atlanta, GA 30346

INTERVIEW OPPORTUNITIES

Disney Store Regional Manager - Beth Moller

Disney Store General Manager - Ranna Edwards

VISUALS

First look at Disney Store theater, Disney Princess Castle with Magic Mirrors, and CARS-branded Ridemakerz experience.

ABOUT THE DISNEY STORE

The Disney Store retail chain, which debuted in 1987, is owned and operated by Disney in North America, Europe, and Japan.  Disney Store is the retail merchandising arm of Disney Consumer Products, the business segment of The Walt Disney Company (NYSE:DIS) and its affiliates, that extends the Disney brand to merchandise.

Disney Store carries high-quality products, including exclusive product lines that support and promote Disney's key entertainment initiatives and characters.  Disney Store opened its first store in Glendale, California, and in doing so, originated the themed retail business model.

There are currently more than 200 Disney Store locations in North America; more than 40 Disney Store locations in Japan; and more than 100 Disney Store locations in the United Kingdom, France, Spain, Ireland, Italy, and Portugal, plus online stores www.DisneyStore.com and www.disneystore.co.uk.

Each Disney Store location offers a magical shopping experience that can only be delivered by Disney, one of the world's largest and most successful entertainment companies.

For more information, please visit www.disneyconsumerproducts.com/press/us/disneystore or follow them on facebook and twitter.

I'm planning on being there to witness this milestone in Disney and Atlanta history.  Want to join me?  If you plan on coming, please let me know.  I'd love to meet you!