Sunday, October 21, 2012

Dairy Queen & Build-A-Bear Workshop Team Up - $3 Coupon for Everyone!

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The Dairy Queen® System Celebrates
15th Birthday of Build-A-Bear Workshop with a Gift for Everyone
Coupon for $3 off DQ® Cakes valid through end of year

In keeping with the tradition of sharing smiles and stories, the Dairy Queen® system is partnering with Build-A-Bear Workshop® to celebrate the interactive entertainment retailer's 15th birthday.

If you visit one of the more than 250 Build-A-Bear Workshop locations nationwide today, you can receive a celebratory birthday hat tagged with a coupon for $3 off a signature DQ® Cake.
"This is the second year we've partnered with Build-A-Bear Workshop, and for us, it is a natural fit," said Tim Hawley, vice president of Marketing Communications for American Dairy Queen Corporation. "Just like the Dairy Queen system, Build-A-Bear Workshop is a place where families and friends can come together and make lasting memories. No birthday celebration, or any party for that matter, is complete without one of our delicious cakes."
Guests are invited to visit any Build-A-Bear Workshop store nationwide to join in the 15th birthday celebration.

In addition to receiving the paper party hat with DQ coupon, participants in the birthday weekend will be able to meet Build-A-Bear Workshop mascot, Bearemy® and enjoy a variety of 15th birthday celebration activities. The first 100 guests at each store will be able to make a bear for **FREE** to be donated to the Marine Toys for Tots® Foundation to distribute to kids in need in communities across the country.

Dairy Queen Cakes are made with a layer of luscious chocolate soft serve topped with fudge and crunch then layered with vanilla soft serve and decorated with whipped icing. All cakes can be custom decorated and the DQ system's one-of-a-kind Blizzard® Treats also can be made into cakes.

No purchase is required to receive the coupon, and the DQ system will honor the promotion through 12/31/12.

For more information about the Dairy Queen system, visit Follow the DQ system on Twitter at


About ADQ:

American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses, and services a system of more than 6,000 Dairy Queen® stores in the United States, Canada, and 18 other countries. ADQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit

About Build-A-Bear Workshop, Inc.

Build-A-Bear Workshop, Inc. is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. The company currently operates more than 400 Build-A-Bear Workshop stores worldwide, including company-owned stores in the United States, Puerto Rico, Canada, the United Kingdom, and Ireland, and franchise stores in Europe, Asia, Australia, Africa, the Middle East, Mexico, and South America. Founded in St. Louis in 1997, Build-A-Bear Workshop is the leader in interactive retail. Brands include make-your-own Major League Baseball® mascot in-stadium locations and Build-A-Dino® stores. Build-A-Bear Workshop extends its in-store interactive experience on-line with its award winning virtual world website at The company was named to the FORTUNE 100 Best Companies to Work For® list for the fourth year in a row in 2012. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $394.4 million in fiscal 2011. For more information, call 888.560.BEAR (2327) or visit the company's award-winning website at Ticker

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