Ultimate LEGO Ninjago Experience at Legoland Discovery Center!

LEGO® fans of all ages are invited to join their favorite ninjas – Lloyd, Jay, Kai, Cole, Zane, and Nya – during The Ultimate LEGO® Ninjago Experience, featuring two new attractions at LEGOLAND® Discovery Center Atlanta.  Guests will be able to experience The Ultimate LEGO® Ninjago Experience at a special event the weekends of March 24 and March 31.  Event weekend special programming: Mystery mosaic build Throughout event weekends LEGO® Ninjago Training Camp Reaction Game Tournament For a chance to win a LEGO® trophy and LEGO® Ninjago swag bag Noon and 3 p.m. LEGO® Ninjago Miniland takeover and scavenger hunt Throughout event weekends Little ones can compete to win an annual pass to LEGOLAND Discovery Center Character Meet and Greets with Kai 11 p.m., 2 p.m. and 5 p.m. LEGO® Ninjago giveaways Throughout event weekends An all-new LEGO® Ninjago 4D short movie is launching at LEGOLAND® Discovery Center Atlanta! In LEGO NINJAGO – Master of the 4th Dimension, the ninjas will show off their awesome LEGO® Ninjago moves in a super-cool and explosive 4D adventure.  Enter the Dojo with Master Wu and train with the ninjas to learn the teachings of the Scroll of the 4th Dimension.  Guests will experience the totally-awesome world of Ninjago as they’ve never seen, smelled, or felt it before.  LEGO® Ninjago 4D premieres March 24.  For more information, including ticket prices, visit bit.ly/LEGONINJAGO4D.  The LEGO® Ninjago Training Camp is making its return to LEGOLAND® Discovery Center Atlanta!  Families can put their ninja skills to the test to see if they have what it takes to become a true LEGO ninja and defeat the bad guys in this fun, action-packed play-zone.  Children can test their agility in the laser maze and master their building skills at the Ninjago build table to go on a LEGO adventure that’s bigger and better than they can do at home. About the LEGO Group The LEGO Group is a privately held, family-owned company with headquarters in Billund, Denmark, and main offices in Enfield, USA, London, UK, Shanghai, China, and Singapore.  Founded in 1932 by Ole Kirk Kristiansen, and based on the iconic LEGO® brick, it is one of the world's leading manufacturers of play materials.  Guided by the company spirit, "Only the best is good enough,” the company is committed to the development of children and aims to inspire and develop the builders of tomorrow through creative play and learning.  LEGO products are sold worldwide and can be virtually explored at www.LEGO.com. For more news from the LEGO Group, information about our financial performance and responsibility engagement, please visit www.LEGO.com/aboutus. About Merlin Entertainments MERLIN ENTERTAINMENTS plc is the leading name in location-based, family entertainment.  Europe’s Number 1 and the world’s second-largest visitor attraction operator, Merlin now operates 111 attractions, 12 hotels/4 holiday villages in 23 countries, and across 4 continents.  The company aims to deliver memorable and rewarding experiences to its almost 63 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and estimated 26,000 employees (peak season). Among Merlin’s attractions are - SEA LIFE, Madame Tussauds, LEGOLAND, DreamWorks Tours SHREK’s Adventure, The London Eye, Dungeons, Gardaland, LEGOLAND Discovery Centres, Alton Towers Resort, Warwick Castle, THORPE PARK Resort, Blackpool Tower, Heide Park Resort, Sydney Tower Eye and SKYWALK.  All brands which are distinctive, challenging, and innovative – and which have great potential for growth in the future. Visit www.merlinentertainments.biz for more information.

Legoland Discovery Center Atlanta - Celebrates Christmas in July!

Wrapped in red and green: LEGOLAND® Discovery Center Atlanta to celebrate Christmas in July with charity toy drive Guests will receive special offer for donations benefiting Children’s Healthcare of Atlanta Ho, ho, ho! LEGOLAND® Discovery Center Atlanta invites children to get into the holiday spirit early this year with its annual Christmas in July celebration! During the peak summer heat, families are encouraged to cool down at the Buckhead’s premier attraction – by bringing new, unwrapped, and unopened toys to LEGOLAND Discovery Center, benefitting Children’s Healthcare of Atlanta! In exchange, generous gift givers will receive a Kids Go Free voucher, valid with the purchase of an adult ticket.   WHAT: Christmas in July at LEGOLAND® Discovery Center Atlanta WHEN: July 1-31, 2017 WHERE: LEGOLAND® Discovery Center AtlantaThird Floor, Phipps Plaza | 3500 Peachtree Road in Buckhead HOW: Bring a new, unwrapped, and unopened toy valued at $10 or more and receive a Kids Go Free voucher. The voucher is valid for one free child ticket with the purchase of an adult walk-up ticket. For more information, visit facebook.com/LDCatlanta or legolanddiscoverycenter.com/atlanta/

Legoland Discovery Center Atlanta to Host Adult Night!

LEGOLAND® Discovery Center Atlanta, Buckhead’s premier entertainment attraction, will open its door to adult fans of LEGO® for a LEGO Adult Night on Thursday, May 18 from 7-9 p.m.  Attendees can compete in themed competitions, build creative LEGO masterpieces, freely enjoy the entire attraction, and more! WHAT:  LEGO Adult Night  Chances to win LEGO prizes and more fun!  Guests will have access to the LEGO Factory Tour, MINILAND, Pirate Adventure Island, Kingdom Quest Laser Ride, Merlin’s Apprentice, the 4D Cinema, and Space Mission in addition to the café and LEGO shop. WHEN:  Thursday, May 18 7-9 p.m. WHERE:  LEGOLAND Discovery Center Atlanta Phipps Plaza | Buckhead3500 Peachtree Road NEAtlanta, GA 30326 HOW:  General admission tickets can be purchased at the door for $19.95 or online ahead of time for $14.95.  Purchase online by visiting legolanddiscoverycenter.com/atlanta. For more information, visit facebook.com/LDCatlanta or legolanddiscoverycenter.com/atlanta.

Legoland Discovery Center Atlanta - New Space Mission Exhibit!

LEGOLAND® Discovery Center Atlanta launches new Space Mission exhibit with Adult Night on March 16 Area adults invited for an out-of-this-world night filled with friendly competition, themed activities, and more fun! Adult fans of LEGO® are invited to go in a celestial voyage during Space Mission Adult Night at LEGOLAND® Discovery Center Atlanta on March 16 from 7-9 p.m. Before the new exhibit officially launches on March 18, guests will have the chance to preview the component and participate in spaceship building competitions and space races led by the attraction’s Master Model Builder.  Prizes include VIP tickets to the Atlanta Fair, Space Mission themed goodies, and more! Space Mission is an intergalactic building experience where guests explore alien worlds built entirely out of LEGO® bricks.  Visitors will be able to build their own spaceship, explore the mission control center, and watch a LEGO® rocket blast off into outer space!  The exhibit will join LEGOLAND® Discovery Center Atlanta’s galaxy of other permanent offerings, such as Pirate Adventure Island, Kingdom Quest Laser Ride, Merlin’s Apprentice Ride, MINILAND®, the LEGO® Master Builder Academy, LEGO Friends Olivia’s House, and more! WHAT:  Space Mission Adult Night  Enjoy spaceship building competitions, space races, giveaways, and more fun! Guests will have access to the LEGO Factory Tour, MINILAND, Pirate Adventure Island, Kingdom Quest Laser Ride, Merlin’s Apprentice, the 4D Cinema, and model building in addition to the café and LEGO shop. WHEN:  Thursday, March 16 from 7-9 p.m. WHERE:  LEGOLAND Discovery Center Atlanta Phipps Plaza | Buckhead 3500 Peachtree Road NE, Atlanta, GA 30326 HOW:  General admission tickets can be purchased at the door for $19.95 or online ahead of time for $14.95. Purchase online by visiting legolanddiscoverycenter.com/atlanta/. For more information, visit facebook.com/LDCatlanta orlegolanddiscoverycenter.com/atlanta/.

Legoland Discovery Center Atlanta - The LEGO Batman Movie Special Events!

Super Hero.  Crime-fighter.  Master Builder.  LEGO® Batman™ is all of those and so much more. With the scene-stealing star of “The LEGO Movie” returning in his very own, highly anticipated big-screen adventure, “The LEGO Batman Movie,” from Warner Bros. Pictures and LEGO System A/S, LEGOLAND® Discovery Center Atlanta will celebrate the Caped Crusader with an exclusive new event taking place February 18-19 and 25-26. Developed with The LEGO Group and Warner Bros. Consumer Products, “The LEGO® Batman™ Movie” Days promise epic fun for kids and families, with everything centered on the beloved crime- fighter who claims he “only works in black.  And sometimes very, very dark gray.” With Warner Bros. Pictures, the eagerly anticipated feature film from Warner Bros. Pictures, Warner Animation Group and LEGO System A/S hits theaters worldwide beginning February 10th, but in February, fans can meet Gotham City’s iconic DC Super Hero in LEGO form only at LEGOLAND Discovery Center Atlanta. Included with admission, “The LEGO® Batman™ Movie” Days will include photo ops with LEGO Batman™, a Batman-themed scavenger hunt, and LEGO Batman ™-inspired LEGO build activities.  No extra ticket required! The fun event will take place on February 18-19 and 25-26 at LEGOLAND Discovery Center Atlanta.  For a list of planned activities, attraction hours, and ticket prices at each site, visit www.legolanddiscoverycenter.com/Atlanta. About The LEGO® Batman Movie In the irreverent spirit of fun that made The LEGO® Movie a worldwide phenomenon, the self-described leading man of that ensemble – LEGO Batman – stars in his own big-screen adventure.   But there are big changes brewing in Gotham, and if he wants to save the city from The Joker’s hostile takeover, Batman may have to drop the lone vigilante thing, try to work with others, and maybe, just maybe, learn to lighten up.  The LEGO Batman Movie stars Will Arnett, Zach Galifianakis, Michael Cera, Rosario Dawson, and Ralph Fiennes.  Directed by Chris McKay, it is produced by Dan Lin, Phil Lord, Christopher Miller, and Roy Lee with executive producers Jill Wilfert, Matthew Ashton, Will Allegra, and Brad Lewis. The screenplay is by Seth Grahame-Smith and Chris McKenna & Erik Sommers and Jared Stern & John Whittington; story by Seth Grahame-Smith, based on LEGO Construction Toys and based on characters from DC Entertainment. Batman created by Bob Kane with Bill Finger; Superman created by Jerry Siegel and Joe Shuster.  From Warner Bros. Pictures and Warner Animation Group, in association with LEGO System A/S, a Lin Pictures/Lord Miller/Vertigo Entertainment production, The LEGO Batman Movie will be distributed by Warner Bros. Pictures, a Warner Bros. Entertainment Company.  It is rated PG for rude humor and some action.  www.legobatman.com About Warner Bros. Consumer Products Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world. About DC Entertainment DC Entertainment, home to iconic brands DC (Superman, Batman, Green Lantern, Wonder Woman, The Flash), Vertigo (Sandman, Fables, etc.), and MAD, is the creative division charged with strategically integrating across Warner Bros. and Time Warner. DC Entertainment works in concert with many key Warner Bros. divisions to unleash its stories and characters across all media, including but not limited to film, television, consumer products, home entertainment, and interactive games.  Publishing thousands of comic books, graphic novels, and magazines each year, DC Entertainment is one of the largest English-language publishers of comics in the world. About the LEGO Group The LEGO Group is a privately held, family-owned company with headquarters in Billund, Denmark, and main offices in Enfield, USA, London, UK, Shanghai, China, and Singapore.  Founded in 1932 by Ole Kirk Kristiansen, and based on the iconic LEGO® brick, it is one of the world's leading manufacturers of play materials. Guided by the company spirit: "Only the best is good enough”, the company is committed to the development of children and aims to inspire and develop the builders of tomorrow through creative play and learning.  LEGO products are sold worldwide and can be virtually explored at www.LEGO.com. For more news from the LEGO Group, information about our financial performance and responsibility engagement, please visit http://www.LEGO.com/aboutus. About Merlin Entertainments PLC Merlin Entertainments plc (LONDON: MERL) is a global leader in location-based family entertainment.  As Europe's No. 1 and the world's second-largest visitor attraction operator, Merlin now operates more than 100 attractions, 13 hotels, and five vacation villages in 24 countries and across four continents.  The company aims to deliver memorable experiences to its more than 60 million visitors worldwide through its iconic global and local brands, and the commitment and passion of its approximately 27,000 employees.  Visit www.merlinentertainments.biz for more information. THE LEGO BATMAN MOVIE © & ™ DC Comics, Warner Bros. Entertainment Inc., & The LEGO Group.  All Rights Reserved. (s17).  LEGO, the LEGO logo, the Minifigure, and the Brick and Knob configurations are trademarks and/or copyrights of The LEGO Group.  © 2017 The LEGO Group.  Used with permission.  All rights reserved.  BATMAN and all related characters and elements © & ™ DC Comics.

Legoland Discovery Center Atlanta Welcomes Teachers!

LEGOLAND® Discovery Center Atlanta invites local teachers interested in booking a field trip to enjoy a sneak preview of its LEGO® Education Workshops on Thursday, February 9, from 7 – 9 p.m. The special event, developed in partnership with LEGO Education, will give educators a look at how the attraction’s workshops deliver high quality education experiences that prepare today’s students for tomorrow’s world.  Guests can enjoy complimentary light refreshments and will also be entered to win a prize from the LEGOLAND Discovery Center Atlanta team! Educators are welcomed to discover the learning philosophy of LEGO Education in the thrilling atmosphere of LEGOLAND Discovery Center Atlanta, offering the perfect balance of learning and fun.  The addition of LEGO Education’s tried and true learning resources offers teachers the ideal space to let students experience a world of fun and creativity while developing important 21st Century skills. WHAT: LEGOLAND® Discovery Center Atlanta Education Workshops! Teachers will be able to demo an experience that offers well-designed, age appropriate, school trips and supports educational curriculum standards!  Light refreshments will be provided and the educators’ families are encouraged to join.  Guests will also be entered to win a prize from the LEGOLAND Discovery Center Atlanta team! WHEN: Thursday, February 9, from 7 – 9 p.m. WHERE: LEGOLAND Discovery Center Atlanta Phipps Plaza, Third Floor 3500 Peachtree Road NE, Atlanta, GA 30326 HOW: To RSVP to this event, please visit bit.ly/FebTeacherLDC and print tickets to bring on the day of the event.  This event is FREE but limited spots are available. For more information, visit www.facebook.com/LDCatlanta or www.legolanddiscoverycenter.com/atlanta/.

Help Celebrate International LEGO Day!

LEGOLAND® Discovery Center Atlanta invites families to celebrate International LEGO® Day on January 28 in honor of the day the patent for the original LEGO® brick system was filed back in 1958. The annual holiday is abrick-tacular way for families across generations to come together and celebrate the beloved, universal toy which has given countless children throughout the years a creative outlet to explore their imaginations. Guests will enjoy building competitions on the top of each hour with the chance to win fun prizes; appearances from Emmet at 12 p.m., 2 p.m., 4 p.m., 6 p.m., and 8 p.m.; and as if the day couldn’t get any better, up to 20% off items in the LEGO® Shop*! *Some restrictions may apply.    WHAT: International LEGO® Day at LEGOLAND Discovery Center Atlanta Building competitions, appearances from Emmet throughout the day, and up to 20% off in the LEGO® Shop*! WHEN: Saturday, January 28 from 10 a.m. – 9 p.m. WHERE: LEGOLAND Discovery Center Atlanta Phipps Plaza | Buckhead 3500 Peachtree Road NE, Atlanta, GA 30326 HOW: All activities are included with admission; prebooking tickets is recommended for guaranteed entrance by visiting www.legolanddiscoverycenter.com/atlanta.   For more information, visit facebook.com/LDCatlanta or legolanddiscoverycenter.com/atlanta/.

LEGOLAND Discovery Center Atlanta - Temporary Closure

LEGOLAND® Discovery Center Atlanta will briefly close from January 30 – February 3 for routine cleaning and maintenance to ensure the safest and most enjoyable guest experience. “We want to thank our loyal fans for their patience and understanding as we take this short hiatus,” said Betsy Whitehead, sales and marketing coordinator of the popular attraction. “Offering a clean and safe play environment is a top priority for LEGOLAND Discovery Center Atlanta, which is why routine cleaning and maintenance is necessary. We can’t share too much right now, but we will also take this time to prepare for an exhibit set to debut later this year – it will be ‘out of this world!’ We look forward to seeing our guests return when we reopen on February 4!’” For more information, follow along on Twitter, Instagram, and Facebook or online at legolanddiscoverycenter.com/atlanta/.

Legoland Discovery Center Atlanta - Boughs of BRICK

Families are invited to celebrate the merriest of seasons with LEGOLAND® Discovery Center Atlanta’s Holiday Bricktacular all December long! With the help of Creative Crew members, LEGOLAND Discovery Center Atlanta’s junior team of Model Builders, the attraction will kick off the holiday festivities on Saturday, December 3, and Sunday, December 4, with its annual Big Tree Build.  Guests can also learn how to create LEGO® holiday trees and experience the winter takeover in MINILAND®! During the month of December, groups with at least one jolly person wearing an ugly holiday sweater will receive 10% off of their retail purchase, some restrictions apply.  WHAT: Holiday Bricktacular Families will experience the LEGO Big Tree Build, learn to build LEGO holiday trees, enjoy the MINILAND® Santa takeover and more! WHEN: Every weekend in December December 3-4, 10-11, 17-18, 24-25Saturday: 10 a.m. – 7:30 p.m.Sunday: 10 a.m. – 6 p.m. WHERE: LEGOLAND Discovery Center AtlantaPhipps Plaza | Buckhead3500 Peachtree Road NEAtlanta, GA 30326  HOW: All activities are included with admission; pre-booking tickets is recommended for guaranteed entrance by visiting www.legolanddiscoverycenter.com/atlanta  For more information, visit www.facebook.com/LDCatlanta or www.legolanddiscoverycenter.com/atlanta/