Celebrate the Ho Ho Holidays at LEGO® Discovery Center Through December 24!

 

LEGO® Discovery Center Atlanta, located in Phipps Plaza, invites you to unwrap the magic of the holiday season and experience the most magical time like never before during their 2023 Holiday Bricktacular, an event filled with joy, creativity, and holiday cheer for the entire family.

Taking place now through December 24th, enjoy seasonal LEGO® build activities, holiday theming throughout the Center, and much more including the opportunity to:

• Build a LEGO snowflake in our Master Model Builder Academy and take it home as their holiday gift to you!
  
  
• Meet and greet with life-size LEGO Gingerbread Man!
  
  
• Purchase a holiday cookie in our café that you can decorate yourself.
  
  
• Participate in our Letters to our Master Model Builder program – where you can write a letter to Master Model Builder Elizabeth Baker and see if she builds your idea!
  
  
• Spot the elf, who will be hiding somewhere in our attraction.
  
  
• Snap some photos with our holiday big builds that are exclusive to the Atlanta attraction!
  
  
• You can also explore MINILAND, which was just named Atlanta Magazine’s Best of Atlanta - Mini City, where exclusive holiday builds will be featured throughout.

This will be LEGO Discovery Center Atlanta’s first holiday event since the attraction’s grand reopening in March. Following a $5 million investment, the next-gen attraction and Certified Autism Center (CAC) boasts 35,000 square-feet of indoor fun, rain or shine and allows guests to experience family learning through play activities within ten zones including building adventures, an interactive ride, 4-D theatre, and more!

In addition to all the Holiday Bricktacular activities, the attraction will also host their Holiday Adult Night on Friday, December 15th, from 6-9 p.m. Get ready to explore the attraction and enjoy this special night when the adults rule! Be sure to dress in your favorite holiday ugly sweater to compete in their Holiday Ugly Sweater Contest and participate in fun themed challenges for a chance to win LEGO prizes throughout the night! Please note that guests must be 18 years old to enter and that identification may be required.

Holiday activities are included in the price of admission. Pre-booking tickets online is recommended to guarantee admission to this popular event. Shop the LEGO Discovery Center Atlanta Shop for the gift on every child's list. Discover unique and hard-to-find products and sets.

General Admission $25.99.

To learn more about LEGO Discovery Center Atlanta festivities, visit legodiscoverycenter.com/atlanta – and connect on Facebook and Instagram.

Ultimate LEGO Ninjago Experience at Legoland Discovery Center!

LEGO® fans of all ages are invited to join their favorite ninjas – Lloyd, Jay, Kai, Cole, Zane, and Nya – during The Ultimate LEGO® Ninjago Experience, featuring two new attractions at LEGOLAND® Discovery Center Atlanta.  Guests will be able to experience The Ultimate LEGO® Ninjago Experience at a special event the weekends of March 24 and March 31.  Event weekend special programming: Mystery mosaic build Throughout event weekends LEGO® Ninjago Training Camp Reaction Game Tournament For a chance to win a LEGO® trophy and LEGO® Ninjago swag bag Noon and 3 p.m. LEGO® Ninjago Miniland takeover and scavenger hunt Throughout event weekends Little ones can compete to win an annual pass to LEGOLAND Discovery Center Character Meet and Greets with Kai 11 p.m., 2 p.m. and 5 p.m. LEGO® Ninjago giveaways Throughout event weekends An all-new LEGO® Ninjago 4D short movie is launching at LEGOLAND® Discovery Center Atlanta! In LEGO NINJAGO – Master of the 4th Dimension, the ninjas will show off their awesome LEGO® Ninjago moves in a super-cool and explosive 4D adventure.  Enter the Dojo with Master Wu and train with the ninjas to learn the teachings of the Scroll of the 4th Dimension.  Guests will experience the totally-awesome world of Ninjago as they’ve never seen, smelled, or felt it before.  LEGO® Ninjago 4D premieres March 24.  For more information, including ticket prices, visit bit.ly/LEGONINJAGO4D.  The LEGO® Ninjago Training Camp is making its return to LEGOLAND® Discovery Center Atlanta!  Families can put their ninja skills to the test to see if they have what it takes to become a true LEGO ninja and defeat the bad guys in this fun, action-packed play-zone.  Children can test their agility in the laser maze and master their building skills at the Ninjago build table to go on a LEGO adventure that’s bigger and better than they can do at home. About the LEGO Group The LEGO Group is a privately held, family-owned company with headquarters in Billund, Denmark, and main offices in Enfield, USA, London, UK, Shanghai, China, and Singapore.  Founded in 1932 by Ole Kirk Kristiansen, and based on the iconic LEGO® brick, it is one of the world's leading manufacturers of play materials.  Guided by the company spirit, "Only the best is good enough,” the company is committed to the development of children and aims to inspire and develop the builders of tomorrow through creative play and learning.  LEGO products are sold worldwide and can be virtually explored at www.LEGO.com. For more news from the LEGO Group, information about our financial performance and responsibility engagement, please visit www.LEGO.com/aboutus. About Merlin Entertainments MERLIN ENTERTAINMENTS plc is the leading name in location-based, family entertainment.  Europe’s Number 1 and the world’s second-largest visitor attraction operator, Merlin now operates 111 attractions, 12 hotels/4 holiday villages in 23 countries, and across 4 continents.  The company aims to deliver memorable and rewarding experiences to its almost 63 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and estimated 26,000 employees (peak season). Among Merlin’s attractions are - SEA LIFE, Madame Tussauds, LEGOLAND, DreamWorks Tours SHREK’s Adventure, The London Eye, Dungeons, Gardaland, LEGOLAND Discovery Centres, Alton Towers Resort, Warwick Castle, THORPE PARK Resort, Blackpool Tower, Heide Park Resort, Sydney Tower Eye and SKYWALK.  All brands which are distinctive, challenging, and innovative – and which have great potential for growth in the future. Visit www.merlinentertainments.biz for more information.

Target's Weekly Promotions!

It's a new week, and that means new sales from Target.  Here are a peek at some great sales this week, pre-Christmas!  Click on any of the images to visit Target's website.

Happy shopping!

• Up to 20% off select LEGO toys (valid 11/12 - 11/18)

• 20% off Christmas tree (plus other deals on holiday decor and lights) (valid 11/12 - 11/18)

• 20% off outerwear and winter boots for the entire family (valid 11/12 - 11/18)

• 20% off kids' pajamas and slippers (valid 11/12 - 11/18)

Center for Puppetry Arts - Holiday Programming

Families are invited to enjoy a little extra holiday cheer this season as the Center for Puppetry Arts celebrates the 2017 run of Rudolph the Red-Nosed Reindeer™ with festive weekend events! First up, guests can kick off the holiday season with a tasty treat on Saturday, November 11.  Famed Atlanta chef (and former "Top Chef" contestant) Kevin Gillespie will be at the Center dressed as his doppelgänger Yukon Cornelius.  Patrons are invited to join Chef Gillespie and the Yukon Cornelius puppet for a holiday photo opportunity.  In addition, the Center’s special guest chef will be serving up samplings of his signature Warm Embrace Hot Cocoa and guests will have the opportunity purchase a can of the hot chocolate mix to take home as a holiday gift.  The event will take place from 10:30 a.m.-12:30 p.m. and is free with paid admission. On the evening of Saturday, November 11, the Center will present another beloved holiday classic:  a screening of “Emmet Otter’s Jug-Band Christmas” at 7 p.m. in the Mainstage Theater.  In this 1977 Jim Henson film, Ma and Emmet Otter enter a talent competition to win money to fund their Christmas gift-giving.  This screening was added to the line-up due to popular demand after the December showing sold out.  Tickets include admission to the Worlds of Puppetry Museum, and beer and wine will be for sale.  Tickets are $12.50 for nonmembers and free for Members. On Saturday, November 18, the model builders from LEGOLAND® Discovery Center Atlanta will be at the Center for a special holiday LEGO® build activity, where guests can make and take home a special holiday-themed LEGO build.  This special event is from 10 a.m.-1 p.m. and free with paid admission, while supplies last. Families attending Rudolph the Red-Nosed Reindeer™ on Saturday, November 25, can enjoy a very special, free holiday photo opportunity with one of the puppets from the show!  Don’t forget to bring a camera because the Rudolph lineup makes a great holiday photo. Big news!  LEGO Rudolph is returning to the Center for Puppetry Arts’ lobby beginning Thursday, November 30!  The Rudolph statue is built out of LEGO bricks courtesy of our friends at LEGOLAND Discovery Center Atlanta. Finally, the Center for Puppetry Arts will have a float filled with fan-favorite puppets during the 2017 Children’s Healthcare of Atlanta Christmas Parade on Saturday, December 2!                  Rudolph the Red-Nosed Reindeer  is recommended for ages 4 and up.  All-inclusive tickets to all shows include entrance to the Create-A-Puppet Workshop™, where guests can make, decorate, and perform with their own King Moonracer™ Rod & String Puppet, as well as admission to the Worlds of Puppetry Museum (with the largest collection of Jim Henson puppets and artifacts in the world as well as a Global Gallery).  Special events are included at no extra charge with paid admission.             Rudolph tickets prices vary by date and can be purchased online at www.puppet.org or by calling 404873.3391. Rudolph the Red-Nosed Reindeer and all elements © and ™ under license to Character Arts, LLC.

Mall of Georgia - Honoring Freedom With 15th Annual Star Spangled Fourth!

Mall of Georgia honors freedom and fun with 15th annual Star Spangled Fourth

Annual Independence Day celebration features cinema showcase, live music and the grandest firework display in Gwinnett! Mall of Georgia’s 15th annual Star Spangled Fourth event is set to light up the skies on Tuesday, July 4! Presented by Children’s Healthcare of Atlanta, the Independence Day bash will offer a variety of patriotic fun for the entire family, including children’s rides and inflatables; live music; food and beverage concessions; a special Movies Under The Stars presentation of “The LEGO® Batman Movie” on a 70-foot big screen; and – of course – the largest fireworks display in the county!  WHAT: 15th annual Star Spangled Fourth at Mall of Georgia Celebrate red, white, and blue at Mall of Georgia with live concerts, outdoor movie, fireworks, and more for the entire family! WHEN: Tuesday, July 4 5 p.m. – Kids Zone opens; FREE concerts begin in the Village Amphitheatre 5 – 7 p.m. – The Woody’s 7:30 – 9:30 p.m. – A1A The Official Jimmy Buffett Tribute Show 9:30 p.m. – Singing of the National Anthem by Jeff Pike of A1A The Official Jimmy Buffett Tribute Show 9:35 p.m. – Gwinnett’s grandest fireworks display Post-fireworks screening of “The LEGO® Batman Movie” (rated PG) in parking lot across from Dick's Sporting Goods WHERE: Mall of Georgia 3333 Buford Drive, Buford, GA 30519 For sponsorship and vendor information regarding Mall of Georgia’s Star Spangled Fourth event, please contact Teresa Holloway by calling 770.271.8458 at THolloway@Simon.com. For more information, visit simon.com/mallofgeorgia or connect with Mall of Georgia on Facebook, Twitter, and Instagram.

Legoland Discovery Center Atlanta - Celebrates Christmas in July!

Wrapped in red and green: LEGOLAND® Discovery Center Atlanta to celebrate Christmas in July with charity toy drive Guests will receive special offer for donations benefiting Children’s Healthcare of Atlanta Ho, ho, ho! LEGOLAND® Discovery Center Atlanta invites children to get into the holiday spirit early this year with its annual Christmas in July celebration! During the peak summer heat, families are encouraged to cool down at the Buckhead’s premier attraction – by bringing new, unwrapped, and unopened toys to LEGOLAND Discovery Center, benefitting Children’s Healthcare of Atlanta! In exchange, generous gift givers will receive a Kids Go Free voucher, valid with the purchase of an adult ticket.   WHAT: Christmas in July at LEGOLAND® Discovery Center Atlanta WHEN: July 1-31, 2017 WHERE: LEGOLAND® Discovery Center AtlantaThird Floor, Phipps Plaza | 3500 Peachtree Road in Buckhead HOW: Bring a new, unwrapped, and unopened toy valued at $10 or more and receive a Kids Go Free voucher. The voucher is valid for one free child ticket with the purchase of an adult walk-up ticket. For more information, visit facebook.com/LDCatlanta or legolanddiscoverycenter.com/atlanta/

Legoland Discovery Center Atlanta to Host Adult Night!

LEGOLAND® Discovery Center Atlanta, Buckhead’s premier entertainment attraction, will open its door to adult fans of LEGO® for a LEGO Adult Night on Thursday, May 18 from 7-9 p.m.  Attendees can compete in themed competitions, build creative LEGO masterpieces, freely enjoy the entire attraction, and more! WHAT:  LEGO Adult Night  Chances to win LEGO prizes and more fun!  Guests will have access to the LEGO Factory Tour, MINILAND, Pirate Adventure Island, Kingdom Quest Laser Ride, Merlin’s Apprentice, the 4D Cinema, and Space Mission in addition to the café and LEGO shop. WHEN:  Thursday, May 18 7-9 p.m. WHERE:  LEGOLAND Discovery Center Atlanta Phipps Plaza | Buckhead3500 Peachtree Road NEAtlanta, GA 30326 HOW:  General admission tickets can be purchased at the door for $19.95 or online ahead of time for $14.95.  Purchase online by visiting legolanddiscoverycenter.com/atlanta. For more information, visit facebook.com/LDCatlanta or legolanddiscoverycenter.com/atlanta.

Legoland Discovery Center Atlanta - New Space Mission Exhibit!

LEGOLAND® Discovery Center Atlanta launches new Space Mission exhibit with Adult Night on March 16 Area adults invited for an out-of-this-world night filled with friendly competition, themed activities, and more fun! Adult fans of LEGO® are invited to go in a celestial voyage during Space Mission Adult Night at LEGOLAND® Discovery Center Atlanta on March 16 from 7-9 p.m. Before the new exhibit officially launches on March 18, guests will have the chance to preview the component and participate in spaceship building competitions and space races led by the attraction’s Master Model Builder.  Prizes include VIP tickets to the Atlanta Fair, Space Mission themed goodies, and more! Space Mission is an intergalactic building experience where guests explore alien worlds built entirely out of LEGO® bricks.  Visitors will be able to build their own spaceship, explore the mission control center, and watch a LEGO® rocket blast off into outer space!  The exhibit will join LEGOLAND® Discovery Center Atlanta’s galaxy of other permanent offerings, such as Pirate Adventure Island, Kingdom Quest Laser Ride, Merlin’s Apprentice Ride, MINILAND®, the LEGO® Master Builder Academy, LEGO Friends Olivia’s House, and more! WHAT:  Space Mission Adult Night  Enjoy spaceship building competitions, space races, giveaways, and more fun! Guests will have access to the LEGO Factory Tour, MINILAND, Pirate Adventure Island, Kingdom Quest Laser Ride, Merlin’s Apprentice, the 4D Cinema, and model building in addition to the café and LEGO shop. WHEN:  Thursday, March 16 from 7-9 p.m. WHERE:  LEGOLAND Discovery Center Atlanta Phipps Plaza | Buckhead 3500 Peachtree Road NE, Atlanta, GA 30326 HOW:  General admission tickets can be purchased at the door for $19.95 or online ahead of time for $14.95. Purchase online by visiting legolanddiscoverycenter.com/atlanta/. For more information, visit facebook.com/LDCatlanta orlegolanddiscoverycenter.com/atlanta/.

Legoland Discovery Center Atlanta - The LEGO Batman Movie Special Events!

Super Hero.  Crime-fighter.  Master Builder.  LEGO® Batman™ is all of those and so much more. With the scene-stealing star of “The LEGO Movie” returning in his very own, highly anticipated big-screen adventure, “The LEGO Batman Movie,” from Warner Bros. Pictures and LEGO System A/S, LEGOLAND® Discovery Center Atlanta will celebrate the Caped Crusader with an exclusive new event taking place February 18-19 and 25-26. Developed with The LEGO Group and Warner Bros. Consumer Products, “The LEGO® Batman™ Movie” Days promise epic fun for kids and families, with everything centered on the beloved crime- fighter who claims he “only works in black.  And sometimes very, very dark gray.” With Warner Bros. Pictures, the eagerly anticipated feature film from Warner Bros. Pictures, Warner Animation Group and LEGO System A/S hits theaters worldwide beginning February 10th, but in February, fans can meet Gotham City’s iconic DC Super Hero in LEGO form only at LEGOLAND Discovery Center Atlanta. Included with admission, “The LEGO® Batman™ Movie” Days will include photo ops with LEGO Batman™, a Batman-themed scavenger hunt, and LEGO Batman ™-inspired LEGO build activities.  No extra ticket required! The fun event will take place on February 18-19 and 25-26 at LEGOLAND Discovery Center Atlanta.  For a list of planned activities, attraction hours, and ticket prices at each site, visit www.legolanddiscoverycenter.com/Atlanta. About The LEGO® Batman Movie In the irreverent spirit of fun that made The LEGO® Movie a worldwide phenomenon, the self-described leading man of that ensemble – LEGO Batman – stars in his own big-screen adventure.   But there are big changes brewing in Gotham, and if he wants to save the city from The Joker’s hostile takeover, Batman may have to drop the lone vigilante thing, try to work with others, and maybe, just maybe, learn to lighten up.  The LEGO Batman Movie stars Will Arnett, Zach Galifianakis, Michael Cera, Rosario Dawson, and Ralph Fiennes.  Directed by Chris McKay, it is produced by Dan Lin, Phil Lord, Christopher Miller, and Roy Lee with executive producers Jill Wilfert, Matthew Ashton, Will Allegra, and Brad Lewis. The screenplay is by Seth Grahame-Smith and Chris McKenna & Erik Sommers and Jared Stern & John Whittington; story by Seth Grahame-Smith, based on LEGO Construction Toys and based on characters from DC Entertainment. Batman created by Bob Kane with Bill Finger; Superman created by Jerry Siegel and Joe Shuster.  From Warner Bros. Pictures and Warner Animation Group, in association with LEGO System A/S, a Lin Pictures/Lord Miller/Vertigo Entertainment production, The LEGO Batman Movie will be distributed by Warner Bros. Pictures, a Warner Bros. Entertainment Company.  It is rated PG for rude humor and some action.  www.legobatman.com About Warner Bros. Consumer Products Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world. About DC Entertainment DC Entertainment, home to iconic brands DC (Superman, Batman, Green Lantern, Wonder Woman, The Flash), Vertigo (Sandman, Fables, etc.), and MAD, is the creative division charged with strategically integrating across Warner Bros. and Time Warner. DC Entertainment works in concert with many key Warner Bros. divisions to unleash its stories and characters across all media, including but not limited to film, television, consumer products, home entertainment, and interactive games.  Publishing thousands of comic books, graphic novels, and magazines each year, DC Entertainment is one of the largest English-language publishers of comics in the world. About the LEGO Group The LEGO Group is a privately held, family-owned company with headquarters in Billund, Denmark, and main offices in Enfield, USA, London, UK, Shanghai, China, and Singapore.  Founded in 1932 by Ole Kirk Kristiansen, and based on the iconic LEGO® brick, it is one of the world's leading manufacturers of play materials. Guided by the company spirit: "Only the best is good enough”, the company is committed to the development of children and aims to inspire and develop the builders of tomorrow through creative play and learning.  LEGO products are sold worldwide and can be virtually explored at www.LEGO.com. For more news from the LEGO Group, information about our financial performance and responsibility engagement, please visit http://www.LEGO.com/aboutus. About Merlin Entertainments PLC Merlin Entertainments plc (LONDON: MERL) is a global leader in location-based family entertainment.  As Europe's No. 1 and the world's second-largest visitor attraction operator, Merlin now operates more than 100 attractions, 13 hotels, and five vacation villages in 24 countries and across four continents.  The company aims to deliver memorable experiences to its more than 60 million visitors worldwide through its iconic global and local brands, and the commitment and passion of its approximately 27,000 employees.  Visit www.merlinentertainments.biz for more information. THE LEGO BATMAN MOVIE © & ™ DC Comics, Warner Bros. Entertainment Inc., & The LEGO Group.  All Rights Reserved. (s17).  LEGO, the LEGO logo, the Minifigure, and the Brick and Knob configurations are trademarks and/or copyrights of The LEGO Group.  © 2017 The LEGO Group.  Used with permission.  All rights reserved.  BATMAN and all related characters and elements © & ™ DC Comics.

Help Celebrate International LEGO Day!

LEGOLAND® Discovery Center Atlanta invites families to celebrate International LEGO® Day on January 28 in honor of the day the patent for the original LEGO® brick system was filed back in 1958. The annual holiday is abrick-tacular way for families across generations to come together and celebrate the beloved, universal toy which has given countless children throughout the years a creative outlet to explore their imaginations. Guests will enjoy building competitions on the top of each hour with the chance to win fun prizes; appearances from Emmet at 12 p.m., 2 p.m., 4 p.m., 6 p.m., and 8 p.m.; and as if the day couldn’t get any better, up to 20% off items in the LEGO® Shop*! *Some restrictions may apply.    WHAT: International LEGO® Day at LEGOLAND Discovery Center Atlanta Building competitions, appearances from Emmet throughout the day, and up to 20% off in the LEGO® Shop*! WHEN: Saturday, January 28 from 10 a.m. – 9 p.m. WHERE: LEGOLAND Discovery Center Atlanta Phipps Plaza | Buckhead 3500 Peachtree Road NE, Atlanta, GA 30326 HOW: All activities are included with admission; prebooking tickets is recommended for guaranteed entrance by visiting www.legolanddiscoverycenter.com/atlanta.   For more information, visit facebook.com/LDCatlanta or legolanddiscoverycenter.com/atlanta/.