Celebrate the Ho Ho Holidays at LEGO® Discovery Center Through December 24!

 

LEGO® Discovery Center Atlanta, located in Phipps Plaza, invites you to unwrap the magic of the holiday season and experience the most magical time like never before during their 2023 Holiday Bricktacular, an event filled with joy, creativity, and holiday cheer for the entire family.

Taking place now through December 24th, enjoy seasonal LEGO® build activities, holiday theming throughout the Center, and much more including the opportunity to:

• Build a LEGO snowflake in our Master Model Builder Academy and take it home as their holiday gift to you!
  
  
• Meet and greet with life-size LEGO Gingerbread Man!
  
  
• Purchase a holiday cookie in our café that you can decorate yourself.
  
  
• Participate in our Letters to our Master Model Builder program – where you can write a letter to Master Model Builder Elizabeth Baker and see if she builds your idea!
  
  
• Spot the elf, who will be hiding somewhere in our attraction.
  
  
• Snap some photos with our holiday big builds that are exclusive to the Atlanta attraction!
  
  
• You can also explore MINILAND, which was just named Atlanta Magazine’s Best of Atlanta - Mini City, where exclusive holiday builds will be featured throughout.

This will be LEGO Discovery Center Atlanta’s first holiday event since the attraction’s grand reopening in March. Following a $5 million investment, the next-gen attraction and Certified Autism Center (CAC) boasts 35,000 square-feet of indoor fun, rain or shine and allows guests to experience family learning through play activities within ten zones including building adventures, an interactive ride, 4-D theatre, and more!

In addition to all the Holiday Bricktacular activities, the attraction will also host their Holiday Adult Night on Friday, December 15th, from 6-9 p.m. Get ready to explore the attraction and enjoy this special night when the adults rule! Be sure to dress in your favorite holiday ugly sweater to compete in their Holiday Ugly Sweater Contest and participate in fun themed challenges for a chance to win LEGO prizes throughout the night! Please note that guests must be 18 years old to enter and that identification may be required.

Holiday activities are included in the price of admission. Pre-booking tickets online is recommended to guarantee admission to this popular event. Shop the LEGO Discovery Center Atlanta Shop for the gift on every child's list. Discover unique and hard-to-find products and sets.

General Admission $25.99.

To learn more about LEGO Discovery Center Atlanta festivities, visit legodiscoverycenter.com/atlanta – and connect on Facebook and Instagram.

Ultimate LEGO Ninjago Experience at Legoland Discovery Center!

LEGO® fans of all ages are invited to join their favorite ninjas – Lloyd, Jay, Kai, Cole, Zane, and Nya – during The Ultimate LEGO® Ninjago Experience, featuring two new attractions at LEGOLAND® Discovery Center Atlanta.  Guests will be able to experience The Ultimate LEGO® Ninjago Experience at a special event the weekends of March 24 and March 31.  Event weekend special programming: Mystery mosaic build Throughout event weekends LEGO® Ninjago Training Camp Reaction Game Tournament For a chance to win a LEGO® trophy and LEGO® Ninjago swag bag Noon and 3 p.m. LEGO® Ninjago Miniland takeover and scavenger hunt Throughout event weekends Little ones can compete to win an annual pass to LEGOLAND Discovery Center Character Meet and Greets with Kai 11 p.m., 2 p.m. and 5 p.m. LEGO® Ninjago giveaways Throughout event weekends An all-new LEGO® Ninjago 4D short movie is launching at LEGOLAND® Discovery Center Atlanta! In LEGO NINJAGO – Master of the 4th Dimension, the ninjas will show off their awesome LEGO® Ninjago moves in a super-cool and explosive 4D adventure.  Enter the Dojo with Master Wu and train with the ninjas to learn the teachings of the Scroll of the 4th Dimension.  Guests will experience the totally-awesome world of Ninjago as they’ve never seen, smelled, or felt it before.  LEGO® Ninjago 4D premieres March 24.  For more information, including ticket prices, visit bit.ly/LEGONINJAGO4D.  The LEGO® Ninjago Training Camp is making its return to LEGOLAND® Discovery Center Atlanta!  Families can put their ninja skills to the test to see if they have what it takes to become a true LEGO ninja and defeat the bad guys in this fun, action-packed play-zone.  Children can test their agility in the laser maze and master their building skills at the Ninjago build table to go on a LEGO adventure that’s bigger and better than they can do at home. About the LEGO Group The LEGO Group is a privately held, family-owned company with headquarters in Billund, Denmark, and main offices in Enfield, USA, London, UK, Shanghai, China, and Singapore.  Founded in 1932 by Ole Kirk Kristiansen, and based on the iconic LEGO® brick, it is one of the world's leading manufacturers of play materials.  Guided by the company spirit, "Only the best is good enough,” the company is committed to the development of children and aims to inspire and develop the builders of tomorrow through creative play and learning.  LEGO products are sold worldwide and can be virtually explored at www.LEGO.com. For more news from the LEGO Group, information about our financial performance and responsibility engagement, please visit www.LEGO.com/aboutus. About Merlin Entertainments MERLIN ENTERTAINMENTS plc is the leading name in location-based, family entertainment.  Europe’s Number 1 and the world’s second-largest visitor attraction operator, Merlin now operates 111 attractions, 12 hotels/4 holiday villages in 23 countries, and across 4 continents.  The company aims to deliver memorable and rewarding experiences to its almost 63 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and estimated 26,000 employees (peak season). Among Merlin’s attractions are - SEA LIFE, Madame Tussauds, LEGOLAND, DreamWorks Tours SHREK’s Adventure, The London Eye, Dungeons, Gardaland, LEGOLAND Discovery Centres, Alton Towers Resort, Warwick Castle, THORPE PARK Resort, Blackpool Tower, Heide Park Resort, Sydney Tower Eye and SKYWALK.  All brands which are distinctive, challenging, and innovative – and which have great potential for growth in the future. Visit www.merlinentertainments.biz for more information.

Legoland Discovery Center Atlanta - Celebrates Christmas in July!

Wrapped in red and green: LEGOLAND® Discovery Center Atlanta to celebrate Christmas in July with charity toy drive Guests will receive special offer for donations benefiting Children’s Healthcare of Atlanta Ho, ho, ho! LEGOLAND® Discovery Center Atlanta invites children to get into the holiday spirit early this year with its annual Christmas in July celebration! During the peak summer heat, families are encouraged to cool down at the Buckhead’s premier attraction – by bringing new, unwrapped, and unopened toys to LEGOLAND Discovery Center, benefitting Children’s Healthcare of Atlanta! In exchange, generous gift givers will receive a Kids Go Free voucher, valid with the purchase of an adult ticket.   WHAT: Christmas in July at LEGOLAND® Discovery Center Atlanta WHEN: July 1-31, 2017 WHERE: LEGOLAND® Discovery Center AtlantaThird Floor, Phipps Plaza | 3500 Peachtree Road in Buckhead HOW: Bring a new, unwrapped, and unopened toy valued at $10 or more and receive a Kids Go Free voucher. The voucher is valid for one free child ticket with the purchase of an adult walk-up ticket. For more information, visit facebook.com/LDCatlanta or legolanddiscoverycenter.com/atlanta/

Legoland Discovery Center Atlanta to Host Adult Night!

LEGOLAND® Discovery Center Atlanta, Buckhead’s premier entertainment attraction, will open its door to adult fans of LEGO® for a LEGO Adult Night on Thursday, May 18 from 7-9 p.m.  Attendees can compete in themed competitions, build creative LEGO masterpieces, freely enjoy the entire attraction, and more! WHAT:  LEGO Adult Night  Chances to win LEGO prizes and more fun!  Guests will have access to the LEGO Factory Tour, MINILAND, Pirate Adventure Island, Kingdom Quest Laser Ride, Merlin’s Apprentice, the 4D Cinema, and Space Mission in addition to the café and LEGO shop. WHEN:  Thursday, May 18 7-9 p.m. WHERE:  LEGOLAND Discovery Center Atlanta Phipps Plaza | Buckhead3500 Peachtree Road NEAtlanta, GA 30326 HOW:  General admission tickets can be purchased at the door for $19.95 or online ahead of time for $14.95.  Purchase online by visiting legolanddiscoverycenter.com/atlanta. For more information, visit facebook.com/LDCatlanta or legolanddiscoverycenter.com/atlanta.

Simon Centers Continue More Than Pink Drive

Lenox Square, Mall of Georgia, North Georgia Premium Outlets, and Town Center at Cobb announced today this Spring 2017 More Than Pink movement in support of Susan G. Komen and the fight against breast cancer. As part of a pledge to donate $1 million each year in 2017 and 2018, more than 180 participating Simon Malls, The Mills, and Premium Outlets nationwide will be participating in a range of activities during the months of April and May.  “It has been wonderful to see the positive response that the More Than Pink movement has generated over the past year,” said Shelley Korenbrot, Director of Marketing and Business Development at North Georgia Premium Outlets.  “Our shoppers, retailers, and employees have embraced the opportunities we’ve offered to support Susan G. Komen in its tireless efforts to reduce breast cancer deaths, and we look forward to continuing that momentum this year.” Visitors to the Atlanta-area Simon centers will notice pink themes throughout the properties and staff will be decked out in pink accessories.  Shoppers are invited to enjoy the following More Thank Pink activities and deals at Lenox Square, Mall of Georgia, North Georgia Premium Outlets, and Town Center at Cobb: Lenox Square and Phipps Plaza Discount Card Program:  In exchange for a $10 donation to Susan G. Komen, shoppers will receive a Discount Card providing 15% to 25% off one item at participating Lenox Square and Phipps Plaza retailers.  All Discount Card donations will go to Susan G. Komen and be available for purchase through May 31.  Cards are available at Guest Services located near Coach at Lenox Square and at Guest Services located near Lilly Pulitzer at Phipps Plaza. Gift with Purchase:  Now through May 31, shoppers will receive a gift with purchase when making a donation of at least $10 at Guest Services located near Coach at Lenox Square and at Guest Services located near Lilly Pulitzer at Phipps Plaza. Race For The Cure:  Shoppers are encouraged to run with a purpose at Lenox Square’s ‘Race For The Cure’ event on Saturday, June 24.  Attendees will have the option to run/walk a one mile or a 5K route and can visit bit.ly/LenoxSGKRace17 for more information and to register. Mall of Georgia Discount Card Program:  In exchange for a $10 donation to Susan G. Komen, shoppers will receive a Discount Card providing 15% to 25% off one item at each participating retailer.  All Discount Card donations will go to Susan G. Komen and be available for purchase through May 31.  Cards are available at Guest Services located on the lower level in Center Court near Old Navy. Gift with Purchase:  Now through May 31, shoppers will receive a gift with purchase when making a donation of at least $10 at Guest Services located on the lower level in Center Court near Old Navy. North Georgia Premium Outlets Discount Card Program:  In exchange for a $10 donation to Susan G. Komen, shoppers will receive a Discount Card providing 15% to 25% off one item at each participating retailer.  All Discount Card donations will go to Susan G. Komen and be available for purchase through May 31.  Cards are available at Guest Services located in the Food Pavilion.  Discount Cards can also be purchased at Vince Camuto, Papaya, and UGG Australia at the center. Free Entertainment:  Shoppers can enjoy live music from DJ Crazy Mike on April 15, April 29, May 13, and May 27 from 1-4 p.m. while enjoying enormous savings at participating More Than Pink stores. Town Center at Cobb Discount Card Program:  In exchange for a $10 donation to Susan G. Komen, shoppers will receive a Discount Card providing 15% to 25% off one item at over 30 participating retailers.  All Discount Card donations will go to Susan G. Komen and be available for purchase through May 31.  Cards are available at the Mall Office located behind Chick-fil-A on Monday through Friday from 8:30 a.m. – 5 p.m., Saturday from 10 a.m. – 6 p.m., and Sunday from noon – 6 p.m.  Discount Cards can also be purchased at Brooklynn’s and Fashion-to-Figure in the mall. As of April 2017, Simon has raised $441,667 in support of Susan G. Komen, all generated through the support and participation of shoppers, retailers, and employees. *From October 1, 2016 to September 30, 2018, Simon is proud to support Susan G. Komen® and, with the help of generous shoppers, will guarantee a contribution of at least $1,000,000 for each year of the program in connection with its various fundraising initiatives, including its discount card program, promotion of Komen’s Race for the Cure®, and promotion of Komen’s Do-It-Yourself fundraising platform. About Simon Simon is a global leader in retail real estate ownership, management, and development and an S&P100 company (Simon Property Group, NYSE:SPG).  Our industry-leading retail properties and investments across North America, Europe, and Asia provide shopping experiences for millions of consumers every day and generate billions in annual retail sales.  For more information, visit simon.com. About Susan G. Komen® Susan G. Komen is the world’s largest breast cancer organization, funding more breast cancer research than any other nonprofit outside of the federal government while providing real-time help to those facing the disease.  Komen has set a Bold Goal to reduce the current number of breast cancer deaths by 50% in the U.S. by 2026.  Since its founding in 1982, Komen has funded more than $920 million in research and provided more than $2 billion in funding to screening, education, treatment, and psychosocial support programs serving millions of people in more than 30 countries worldwide.  Komen was founded by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Suzy’s life.  That promise has become Komen’s promise to all people facing breast cancer.  Visit komen.org or call 1-877 GO KOMEN.  Connect with us on social at ww5.komen.org/social.

Legoland Discovery Center Atlanta - New Space Mission Exhibit!

LEGOLAND® Discovery Center Atlanta launches new Space Mission exhibit with Adult Night on March 16 Area adults invited for an out-of-this-world night filled with friendly competition, themed activities, and more fun! Adult fans of LEGO® are invited to go in a celestial voyage during Space Mission Adult Night at LEGOLAND® Discovery Center Atlanta on March 16 from 7-9 p.m. Before the new exhibit officially launches on March 18, guests will have the chance to preview the component and participate in spaceship building competitions and space races led by the attraction’s Master Model Builder.  Prizes include VIP tickets to the Atlanta Fair, Space Mission themed goodies, and more! Space Mission is an intergalactic building experience where guests explore alien worlds built entirely out of LEGO® bricks.  Visitors will be able to build their own spaceship, explore the mission control center, and watch a LEGO® rocket blast off into outer space!  The exhibit will join LEGOLAND® Discovery Center Atlanta’s galaxy of other permanent offerings, such as Pirate Adventure Island, Kingdom Quest Laser Ride, Merlin’s Apprentice Ride, MINILAND®, the LEGO® Master Builder Academy, LEGO Friends Olivia’s House, and more! WHAT:  Space Mission Adult Night  Enjoy spaceship building competitions, space races, giveaways, and more fun! Guests will have access to the LEGO Factory Tour, MINILAND, Pirate Adventure Island, Kingdom Quest Laser Ride, Merlin’s Apprentice, the 4D Cinema, and model building in addition to the café and LEGO shop. WHEN:  Thursday, March 16 from 7-9 p.m. WHERE:  LEGOLAND Discovery Center Atlanta Phipps Plaza | Buckhead 3500 Peachtree Road NE, Atlanta, GA 30326 HOW:  General admission tickets can be purchased at the door for $19.95 or online ahead of time for $14.95. Purchase online by visiting legolanddiscoverycenter.com/atlanta/. For more information, visit facebook.com/LDCatlanta orlegolanddiscoverycenter.com/atlanta/.

Simon Shopping Centers Show Falcons Pride

Ready, set, hike! Atlanta-area Simon centers invite Atlanta Falcons fans to join them in showing their Falcons pride at Lenox Square, Mall of Georgia, North Georgia Premium Outlets, Phipps Plaza, Sugarloaf Mills, and Town Center at Cobb beginning this Thursday, February 2.  In anticipation of Sunday, fans can “pass” along good luck to the Falcons by signing a card wishing their hometown team to keep rising through the big game. To show support for the Atlanta Falcons, fans can do the “Dirty Bird” and sign a card at the below Simon centers: Lenox Square 3393 Peachtree Rd., N.E. / 404-233-6767 / Facebook / Twitter / Instagram Thursday - Saturday: 10 a.m. – 9 p.m. Sunday: 11 a.m. – 7 p.m. Card will be on display in the Lenox Square Fashion Café. Mall of Georgia 3333 Buford Dr. / 678-482-8788 / Facebook / Twitter / Instagram Thursday - Saturday:10 a.m. – 9 p.m. Sunday:12 p.m. – 6 p.m. Card will be on display in Center Court near Simon Guest Services. North Georgia Premium Outlets 800 GA- 400 / 706-216-3609 / Facebook / Twitter / Instagram Thursday - Saturday:10 a.m. – 9 p.m. Sunday:11 a.m. – 7 p.m. Card will be on display in the Food Pavilion adjacent to Simon Guest Services. Phipps Plaza 3500 Peachtree Rd. NE / 404-262-0992 / Facebook / Twitter/ Instagram Thursday - Saturday:10 a.m. – 9 p.m. Sunday:12 p.m. – 5:30 p.m. Card will be on display on the third level near the dining options (next to AMC Phipps Plaza 14). Sugarloaf Mills 5900 Sugarloaf Pkwy / 678-847-5000 / Facebook / Twitter / Instagram Thursday - Saturday:10 a.m. – 9 p.m. Sunday:12 p.m. – 6 p.m. Card will be on display in the food court near Entry 5. Town Center at Cobb 400 Barrett Pkwy. / 770-424-9486 / Facebook / Twitter / Instagram Thursday - Saturday:10 a.m. – 9 p.m. Sunday:12 p.m. – 6 p.m. Card will be on display in the Upper Level Center Court (in front of Macy's Furniture).  About Simon Simon is a global leader in retail real estate ownership, management and development and an S&P100 company (Simon Property Group, NYSE:SPG).  Our industry-leading retail properties and investments across North America, Europe and Asia provide shopping experiences for millions of consumers every day and generate billions in annual retail sales.  For more information, visit simon.com.

Lenox Square and Phipps Plaza Offer New Experiences!

Lenox Square and Phipps Plaza, two iconic shopping and lifestyle destinations located in the heart of Buckhead and owned by Simon, announced today the addition of new shopping and dining options scheduled to open later this year. Lenox Square will introduce Hammer Made and Sweet Hut Bakery & Café and remodeled Pandora, Hollister, Bath & Body Works, and Aéropostale stores, while Phipps Plaza will welcome Papyrus, Tutti Nails & Spa, and an expanded Frontgate location.  This announcement follows the 2016 store openings of Ted Baker London, ivivva, Peloton, UNOde50, and La Fête Chocolat at Lenox Square, as well as the dining additions of Taziki's Mediterranean Café, Rise Pies, and Five Guys. Across the street, Phipps Plaza welcomed PHILIPP PLEIN, Ticknors Men’s Clothier, and Earl of Sandwich.  Atlantans can also anticipate the previously announced Daniel Reed’s Public Kitchen & Bar and Ecco, scheduled to open in 2017 at Phipps Plaza. “We welcomed a number of impressive brands in 2016 and we’re looking forward to continuing that positive momentum in 2017,” said Carol Cox, area director of marketing and business development for Lenox Square and Phipps Plaza.  “With these new offerings, residents and visitors of Atlanta will continue to discover something new each time they visit Lenox Square and Phipps Plaza.” Scheduled to open in April, Hammer Made is a men's clothing boutique offering an apparel collection that contains distinctive, limited-run shirts made from the world's finest fabrics.  The new store will open at Lenox Square in a 1,009-square foot space on the upper level near Macy’s. Sweet Hut Bakery & Café, a favored Atlanta spot for Asian-inspired desserts, will open a new location in April at Lenox Square’s Fashion Café.  The 436-square foot eatery will offer over a hundred bakery products and signature bubble teas and drinks in a modern and cozy environment. Across Peachtree Road at Phipps Plaza, Papyrus will open in a 1,242-square foot store near Hanna Andersson across from VINCE and LK Bennett on the main level.  Its new location will offer a selection of greeting cards, stationery, wrap, ribbon, and gifts. Scheduled to open in June, Tutti Nails & Spa, a luxurious full-service spa salon,  will open near Rigby & Peller on the second level in a 3,758-square foot space. The salon will offer day spa treatments including hair, nail, and massage treatments in a modern environment to evoke a sense of complete relaxation. Also located on the second level, Frontgate, a leading retailer of luxury home products, will expand into a 19,615-square foot store in the Nordstrom wing in fall 2017, featuring The Frontgate Experience, an immersive 360-degree environment that brings the Frontgate brand to life.  Frontgate, at its core, is all about grand living, welcoming, entertaining, and creating personal spaces that are beautiful as well as livable.  This store will speak to those attributes while showcasing the full breadth of the brand from interiors, outdoor living, entertaining, and seasonal décor in a comfortable environment.  Frontgate will couple this new retail experience with events and workshops on topics such as tabletop décor tips, decorating advice, and gourmet recipes.